APRIL 14 FORD E-NEWS

Fuel-efficient Ford powertrains drive to the forefront at SAE World Congress
Ford is letting its powertrains do the talking at the 2010 SAE World Congress, with the announcement of three new fuel-efficient powertrains to meet customer demand. The new engines include a 1.6-liter Ti-VCT Sigma I-4, a 2.0-liter direct-injection Ti-VCT Duratec® I-4 and a 2.0-liter Ti-VCT EcoBoost™ I-4. Ford engineers will share the technical development story behind the Fiesta, which is projected to deliver a best-in-class 40 mpg on the highway. They'll also discuss details of the turbocharged 2.0-liter I-4, the next member in Ford's global EcoBoost engine family. more... Other SAE World Congress News: Ford Adds Three More EcoBoost Engines; Now Expects 1.5 Million Annually by 2013 Next Generation of Ford's EcoBoost Engines Promise Even More Power, Better Fuel Economy VTTI Study Shows Ford SYNC Voice Technology Helps Drivers Keep Eyes on Road Ford Engages Customers in "What's Next," Taking Open Innovation Model to Next Level
Alan Hall | ahall32@ford.com | 313-594-3744
Ford customers see quality gains in higher resale values, fewer repairs
Ford's dramatically improved quality is resulting in customer benefits across the board – including higher resale values and fewer warranty repairs. The resale value of newer Ford vehicles rose 23 percent in the past year alone and repair rates on Ford vehicles declined by an average of more than 40 percent globally in the past three years. On average, the redesigned 2010 Ford Taurus is selling 50 percent higher at auction than the 2009 Taurus after one year in service. Similarly, the 2010 Ford Fusion V-6 commanded 26 percent more at auction than the 2009 model after one year in service. more...
Kristen Kinley | kkinley@ford.com | 313-337-2786
Let your colors shine with Ford Fiesta casting call
If bright colors are a staple in your wardrobe and you're inspired by the fresh design of the 2011 Ford Fiesta, you might get to star in a TV ad. Ford is offering the chance for five unique and stylish individuals to do just that as the company kicks off "Inspired by Color," a casting call that will take place on Howard University's campus this week in Washington, D.C. The event invites participants to let the fresh design and colors of the new Fiesta inspire them as they show off their style – while tying it all back to Fiesta colors. more...
Michelle Matthews | mmatth64@ford.com | 313-845-1007
6.2-liter F-150 SVT Raptor roars into dealers
For customers waiting to get their hands on the F-150 SVT Raptor with a 6.2-liter engine, the wait is over – it's now available at dealerships nationwide. In fact, nearly 3,000 customers have already placed orders for the 6.2-liter version. The optional 6.2-liter V-8 produces 411 horsepower and 434 ft.-lb. of torque – making Raptor the most powerful half-ton pickup on the market. Ford Racing Performance Parts also offers items to take F-150 SVT Raptor to new extremes and ensure it's ready for any off-road adventure. Halogen lights and light bars are the most popular parts, with many other items available including cam covers, a tow kit and an enhanced skid plate. more...
Anne Marie Gattari | agattari@ford.com | 313-323-7809
Ford invests more in Brazil, develops new vehicle for global customers
Building on its ONE Ford plan, Ford announced it is increasing funding for Ford Brazil from $2.2 billion to $2.4 billion from 2011 to 2015 – marking the largest single amount the company has invested in its Brazilian operations during a five-year window in its 90-year history in the country. The highlight of Ford's latest investment in Brazil is the development of a new global vehicle. Entirely developed in the Engineering Center of Camaçari, the new Ford EcoSport, a small SUV featuring advanced technologies and high quality, will be produced locally for both Brazilian and export markets. Plus, for the first time in Ford Brazil's history, this Brazilian-engineered vehicle will be produced in other countries around the world. more...
Jennifer Flake | jflake1@ford.com | 313-337-6389
Editor's Note: To receive Ford eNews electronically via email, visit media.ford.com eNews .
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About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit

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